A Powerful Leadership Truth
To Compete Globally, We Must Think Locally
Guest Speaker: Paco Underhill
Global Retail Expert & Strategic Advisor
Thursday, April 9, 2026
Guest Speaker:
Paco Underhill
With over four decades of experience across 50+ countries, Paco Underhill is the world's leading authority on retail psychology, consumer behavior, and shopping anthropology. From Fortune 100 companies to university lecture halls, Paco transforms how organizations understand and connect with their customers.
About the Event:
Integro Bank, in partnership with Global Chamber of Commerce announce April CEO Club Event featuring internationally recognized retail expert and best-selling author Paco Underhill, who will reveal why global scalability is impossible without a mastery of local execution. Space is limited. RSVP today to secure your seat.
Grow Globally Fair PHX:
Global Chamber, in partnership with Integro Bank, announces a coordinated Grow Globally Fair PHX with the Integro Bank CEO Club Event with 40 booths representing Global Chamber members, including; IntegroFX Treasury Management, Trade Credit, Finance & Insurance, Workforce / HR / International Payroll, Commercial Real Estate, Global Residential Real Estate, Law, Logistics, Technology, Translation / Localization, Technology, Consulting and Services, Thunderbird School of Global Management, U.S. Commercial Service, AZ District Export Council (DEC), U.S. Small Business Administration (SBA), EXIM Bank AZ International Jazz Month.
The When & Where
DATE: April 9, 2026
TIME: 4:30 PM - 7:30 PM
LOCATION: Grand Canyon University -
2600 W Camelback Rd, Bldg. 71 Phoenix, AZ 85017